22 January 2010

And now some environmental awareness




While browsing through the digital version of Dazed and Confused I came across an american artist named C. Finley who's working on a project involving the streets, or more correct the trash, of New York. With the Wallpaper Dumpster project Finley creates awareness on something we normally dont want to see, the dumpster, which, in Finley's world, is decorated with the most beautiful wallpaper she could find. In this modern age people just consume and consume, just throwing away the waste without considering the consequences. Finley wants us to rethink our consumerism and the way we treat the waste. As most enlightened people of today know the mother earth is in serious danger of becoming over-heated and over-polluted. We all need to react now. Similar activism can also be spotted on the streets of Stockholm, this cute little fellow we found at TjÀrhovsgatan.

Photos via: Dazeddigital.com and the Goldsmith

05 January 2010

MAH-JONG. When Sweden was cool







Once upon a time three young women, Helena Henschen, Veronica Nygren and Stina Torsson started a fashioncompany. The year was 1966 and quickly people realised they created more than just clothes. The women were equally interested in politics as they were talented designers.

Mah-Jong made woven fabrics in vivid colours with graphic swirling patterns. There motto was that the garments should last longer than just over the season. They were against the fashion-industry's over consumption attitude, instead they wanted to create new collections every year that could be mixed and matched with the old lines. They criticized and pointed out the link between the fashion industry and the poverty of the third world. They constantly reacted against injustice around the world, making people aware of the problems. For instance they protested against the US bombings of Vietnam by switching their own ads in the subway replacing them with pictures of the war.

Long live the revolution!